It kicked off its campaign this morning with a full-page ad in the New York Times, as well as the Milwaukee Journal-Sentinel and St. Instead, Miller Lite will only release the URL in the media as an image. Miller Lite is adamant that consumers type in the URL to burn that single calorie difference, so in an unconventional marketing move led by DDB Chicago and San Francisco, the brand has opted to make it near-impossible to copy and paste. And while yes, some others may have one less calorie, we know that everyone finds joy in something that tastes great." "Through the years there have been many followers. "For decades, Miller Lite has been known as the original great tasting and less filling beer," said Sofia Colucci, Vice President of Marketing, Miller Family of Brands. With its success came followers, including Michelob Ultra who boasts itself for having one calorie less than Miller Lite and has positioned itself as an option for athletes and gym-goers. Whatever.Miller Lite was the first light beer to hit shelves back in 1975 and for decades has given beer drinkers great taste they can depend on for only 96 calories. I think Miller Lite rubs me the wrong way because it is more reminiscent of a beer I would rather be drinking. Bud Light tastes like bubbly corn water and Coors Light tastes like virtually nothing at all when cold. If I want the classic "Miller" flavor, I would drink about 6 bottles of High Life before buying this again.
Miller Lite has the most flavor, but that is not necessarily a good thing. I reviewed Keystone Light but forgot about Miller Lite? Miller Lite is simultaneously the best of the "big three" light beers but also my least favorite. I swear I reviewed this beer about 10 years ago, back when I made a concerted effort to review a bunch of BMC beers. Not much in terms of aroma or flavor, but that is appropriate for the style, some light maltiness, hints of malt extract, slightly sweet corn, touch of bitterness, touch of something slightly sour, lingering sweetness Pale gold, crystal clear, pours with a fizzy white head that fades to a few wisps and a small collar
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